Hospitality Heroes


Creating and end to end experience where a company can manage, communicate, and interact with their employees in the hospitality industry to better understand how to support each event with the best foot forward, while also understanding who is excelling and who isn’t.

  • DELIVERABLE
  • Personas, Wireframes, Style Guide & Designs
  • ROLE
  • UX Strategy & Design
  • TOOLS & SOFTWARE
  • Adobe Photoshop & Illustrator
  • PROBLEM
  • The hospitality industry has little to no understanding how their employees and managers interact with one another. What if there was a web/app-based system that could help businesses understand the critical touch points users and clients identify with when a great experience is consumed?
  • GOAL
  • Create a product geared towards the hospitality industry that reshapes the thinking and interaction between the managers, employees, and clients through gamification.
Responsive image

RESEARCH FINDINGS

The research phase began with surveying and a day-in-the-life analysis of 50 users, both managers and contributors: cooks, bartenders, servers and dishwashers. The users were analyzed to get a deep dive into their position, how they interact with one another, expectations, pain points, etc., in order to drive empathy and next steps in the process.

With the data documented and on top of mind, I was able to establish a clear understanding on how to move forward, which will later translate into personas. The findings and takeaways from the survey and day-in-the-life are as follows:

  • TAKEAWAYS & CONSIDERATIONS
  • Managers want to know who their best, worst and average workers are.
    Reward those who are excelling and help those who a failing
    I want to be able to voice my concerns
    Understand the contributors (heroes) needs.
    Be able to communicate, self-organize, and update my status.
    How do I make more money? Do I need to move up to do so?
    Things change, how do I keep everyone up to speed?
    How do I know the clients had an enjoyable experience?
    I need to rate my employees.
Responsive image
Responsive image

WIREFRAMING

Below are various wireframes and flows to highlight the user journey, experience and features. At this particular step in the design process, it allows me to work through the complexities of aligning the different personas with functionality in order to develop a cohesive experience.

Based on the research, functionality that is in scope for MVP as follows: add employees to an event, a journey to rate the employees, ability to create, update and view a profile, integrate a scheduling/calendar feature to self-organize and communicate event times, and a notification feature to notify users of upcoming events, manager feedback, and communication between the managers and employees.

Responsive image
Responsive image